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How to Turn Store Windows into Advertising Space

8 Oct 2020 Vinyl Wraps

Most business owners never fully utilize the valuable real estate storefront windows provide for advertising. At Wrap Guys, we know how to turn store windows into advertising space in a way that will best represent your brand while also highlighting the different products and services being offered to your target customer base.

Transforming Storefront Windows with Advertising

While business owners used to prefer to leave storefront windows open so that potential customers could look inside the store, more and more businesses are starting to move toward using storefront windows as canvases for advertising. Vinyl window decals can be created for windows of all shapes and sizes, making it easy to create a wrap that tells a story, promotes brand recognition and products, and uses colourful images to draw in and excite potential customers. Some of the ways that you can transform your storefront windows include:

Displaying Company Branding & Messaging

Displaying your company’s logo, branding, and messaging can be a great way to convince potential customers to trust your business’ services and products. Consider having a vinyl window wrap created that displays your branding in a way that evokes emotion with your customer base by using wording, images, and patterns that feel warm and inviting.

Advertising Sales & Promotions

One of the best ways to utilize storefront windows is to use vinyl window wraps to advertise current sales and promotions to passersby. Since window decals can be easily removed without leaving any marks or residue on the glass, vinyl wraps provide a cost-effective advertising solution that can be changed up every time a sale or promotion ends.

Displaying Product Images

If your business does not currently have any ongoing sales or promotions or if you are looking to create a more permanent advertisement for your business, consider purchasing a custom window wrap that displays images of your most popular products or services to give potential customers a better idea of what your business has to offer. Combining eye-catching product images with memorable messaging can be one of the easiest ways to advertise your business to passersby.

If you would like to learn more about how to turn store windows into advertising space, or if you are interested in our window wrap services, please contact Wrap Guys at 604-996-6389 or by filling out a contact form on our website. Our team of in-house graphic artists would love to help you create the perfect advertisements for your unique business needs.