How to Design the Best Vinyl Tradeshow Graphics

28 May 2020 Vinyl Wraps

Understanding how to design the best vinyl tradeshow graphics will help you better market your company’s brand to potential customers. At Wrap Guys, they know that having well-designed tradeshow graphics can make all the difference. That is why they offer a selection of vinyl wrap services for tradeshows.

What are Vinyl Tradeshow Graphics?

Vinyl tradeshow graphics are printed visual assets that a company displays at their exhibition booth in order to entice customers to stop and talk to the company representatives. While most tradeshow graphics tend to be two-dimensional assets, vinyl tradeshow graphics can be displayed in dynamic, three-dimensional formats. Popular vinyl tradeshow graphics, such as backdrops and floor graphics, can be designed to integrate text and images in order to convey company branding messages.

Vinyl Tradeshow Graphic Composition

While the information used in your tradeshow graphics is extremely important, how that information is visually composed is just as important. If the placement, colour, text, and images do not come together cohesively, the resulting tradeshow graphics can look sloppy. In addition to placement and content, the best vinyl tradeshow graphics also use other design elements, such as:

1. Contrast

Vinyl tradeshow graphics will often use colours and design elements that differentiate from one another in a way that is pleasing to the eye. This makes it easier for the most important elements in the graphic to stand out from the less important elements.

2. Flow

All vinyl tradeshow graphics should be laid out in a way the is logical, so that the branding message can easily be read by people passing by. This means that the text and images should flow from left to right and from top to bottom to ensure that potential customers know exactly where to start when reading your graphics.

3. Focus

Make sure to consider what the natural focus of the design is, so that you can use other design features that will complement and harmonize with the main focus. If it seems like two elements are competing for that first glance, consider which one is more important to your message and then tone done the other one.

4. Imagery

Images used in vinyl tradeshow graphics should be clear and relevant enough that passersby will be able to understand the connection right away. Consider using images to reinforce or complement the text in the graphic, as they can be a great way to convey complex. sensory, or abstract concepts very quickly.

If you would like to learn more about how to design the best vinyl tradeshow graphics, or if you are interested in one of their vinyl graphic services, please contact Wrap Guys at 604-996-6389 or by filling out a contact form on their website.