How to Make Your Brand Stand Out at a Trade Show

30 Jul 2020 Vinyl Wraps

Since trade shows provide an excellent opportunity to acquire new customers, it is important to ensure that you are utilizing every possible chance of catching the eyes of people walking by. If you are unsure about how to make your brand stand out at a trade show, the team from Wrap Guys can help you create a variety of custom vinyl advertising solutions for an eye-catching trade show booth.

How to Make Your Trade Show Booth Stand Out

Some of the different ways that can make your booth stand out at a busy trade show include:

1. Use a Variety of Different Advertising Techniques

When it comes to advertising your business at a trade show, it is important to use different types of advertising techniques that work together to create a cohesive visual appeal. While this does not mean that your advertising has to be shocking, it should be created with beautifully printed designs that capture the imagination in an innovative way. Consider combining traditional advertising solutions, such as pamphlets, brochures, signs, and custom pens, with more creative forms of advertising like vinyl floor wraps and full booth wraps.

2. Come up with a Unique Concept

While visually appealing advertising can catch the attention of passersby, it might not always be enough to convince people to stop and chat with you or for them to buy your product or services. Coming up with a unique concept for your advertising that is executed skillfully can be a great conversational piece that will encourage more people at the trade show to linger at your booth; thus, increasing the chances of converting more leads into paying customers.

3. Use Size to Your Advantage

When it comes to advertising at a trade show, size does matter. Wrapping your booth with colourful advertising that has large text can make it easier for people to see and read your advertising from across the room. If your trade show booth is outside, consider placing a wrapped vehicle next to your booth for an even greater visual appeal, as the size of the vehicle will ensure that everyone around can easily spot your booth.

If you would like to learn more about how to make your brand stand out at a trade show, or if you are looking for expert advice on what kinds of vinyl wraps will work best for trade show advertising, please get in touch with the experts from Wrap Guys today at 604-996-6389 or by filling out a contact form on their website.