What is a Digital Marketing Audit?
11 Jun 2020 IT Services
Understanding what a digital marketing audit is will help you make an informed decision about whether or not hiring a professional to perform an audit is in your business’ best interests. At Danory Digital Consulting, they understand how important it is to ensure that all of your business’ digital marketing needs are being properly met. That is why they offer digital marketing audit services for all kinds of businesses.
What are Digital Marketing Audits?
A digital marketing audit is a thorough investigation of a business’ online marketing efforts. This includes evaluating the performance of all strategies used to build an online presence to determine if those strategies are working in the best interest of the business. Digital marketing audits make it easier to determine the strengths and weaknesses of a strategy, as well as to determine what growth opportunities are available.
What is Included in a Digital Marketing Audit?
Some of the items that can be included in a digital marketing audit include:
Content Marketing Audit
When performing a content marketing audit, it is important to start by taking inventory of blog articles and landing pages to ensure that the content is being written for both search engines and for your target audience. A content marketing audit will help you determine what improvements can be made to the current content, as well as how to create a better ongoing content strategy.
Social Media Audit
A social media audit can help a business put specific goals in place for future social media campaigns by analyzing the business’ current social media footprint. A social media audit specialist can use that information to evaluate which social media platforms will work best for the business’ goals before creating a strategy for the business to follow.
Search Engine Optimization Audit
Search engine optimization (SEO) audits work by examining the technical behind-the-scenes aspects of a website, such as metadata, crawlability, website performance, speed, and backlinks, in order to determine what is preventing the website from ranking higher and getting enough traffic.
Website audits focus on the user’s experience by working to figure out where people are getting lost while browsing the website and by coming up with solutions for how to fix the problems users are facing. Website audits also look at the main goal of the website in order to determine if a new goal or additional goals should be set.
If you would like to learn more about digital marketing audits and how they work, or if you are interested in their digital marketing audit services, please contact Danory Digital Consulting at 604-371-0714 or by filling out a contact form on their website.